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Lionheart Design did a website for me & it was by far the best experience i could ask for.. they were very comprehensive, made sure all the details i wanted were there. I recommend everyone to make business with them as my team & i were extremely happy with the result. Thank you to Lionheart Design

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I reached out to Raven needing some help improving the SEO on my website. Raven was amazing with communication and went above and beyond to improve not only my site's SEO but also helped improve the content and formatting of my website. I feel so much more confident with my website now! Thank you Raven for your efforts, your open communication and for going above and beyond what I had expected! :)

m. ARABA | Agence Sofi

Working with Lionheart design has been a game-changer for our business. Their expert strategies and creative campaigns have significantly boosted our online presence and engagement, resulting in tangible growth and increased revenue. I highly recommend their services to any business seeking impactful social media marketing.

Sadek Lazzouzi | Solutions Permis

Services professionnels, compréhension des besoins et rapidité des services. Je vous la recommande. [TRANS] Professional services, understanding of needs and speed of service. Highly recommended.

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Case Study

B2B Company sees 118% increase in online revenue and 212%
Increase in Overall Website Generated Revenue

Altius Technical Services, a B2B industrial service provider, faced a common challenge: they had steady traffic driven by paid ads, but their website wasn’t turning those visitors into customers effectively. Their old site lacked clarity on their specific expertise, was not very user-friendly, and didn’t generate enough engagement or conversions. They wanted a mobile-friendly, professional web presence that could help convert more leads without just increasing ad spend.

Actions Taken:

  • Partnered with a digital agency specializing in B2B industrial marketing to redesign their website from the ground up.
  • Developed a clean, modern, and easy-to-navigate site focused on clearly presenting Altius’ technical services and unique strengths, tailored specifically for their industrial buyer personas.
  • Built the website with SEO as a guiding principle, optimizing site structure, content, and keywords to capture qualified organic traffic.
  • Enhanced conversion paths by including strong, clear calls-to-action (CTAs) like “Request a Quote” and “Contact Our Experts” on every major page.
  • Improved mobile responsiveness and loading speed to match the expectations of busy industrial buyers browsing on phones or tablets.
  • Set up analytics and conversion tracking to measure performance and continuously refine site UX and SEO based on data.
via topspot.com

Outcome:

  • Within 9 months after launch, transactions increased by 98% (almost doubled), meaning nearly twice as many visitors took meaningful actions that led to revenue.
  • Revenue from online sources grew by 118% in the same period, fulfilling the goal of generating not just traffic but profitable customer conversions.
  • User engagement improved dramatically with longer site visits and better navigation flow, indicating the new site was truly connecting with the target audience.
  • Customer feedback highlighted appreciation for the clear, easy-to-understand site and resources, making technical services feel more accessible and boosting trust.
  • The enhanced SEO strategy also began to yield organic leads, reducing reliance on paid ads and lowering overall customer acquisition costs.

- Why this matters:

Altius’ story shows how a focused investment in a well-designed, user-centric website plus solid SEO can transform a typical industrial B2B business by turning curious visitors into paying clients. The results are not just in traffic but real revenue growth and happier customers who find what they need quickly and confidently.
If your business is stuck with a website that doesn’t convert or feels invisible online, this is the kind of transformation you can expect by partnering with experts who build sites designed to attract, engage, and convert industrial buyers successfully.

More case studies

  1. Mueller, Inc.: Steel Building Manufacturer Empowers Customers with a Digital Portal
    • Challenge: Mueller needed a scalable, customer-friendly digital platform for their B2B clients to interact, generate quotes, and manage orders. Their existing tools didn’t offer the self-service or visualization features modern buyers expect.
    • Solution: Mueller worked with a digital partner to build an online portal combining all their tools, analytics, and a new 3D model builder for steel buildings. The portal enabled:
      • Custom quotes auto-generated from user designs.
      • Streamlined routing of inquiries to the relevant sales teams.
      • Detailed self-service features that empowered customers throughout the buying process.
    • Results:
      • Monthly quote requests increased by 73% (and up to 163% in high months).
      • Website traffic grew by 250%.
      • The sales process became shorter and easier.
      • Customer engagement went up, as tracked through digital interactions.

    2. This case highlights how robust, interactive web platforms can drive not just traffic, but higher revenue and a more loyal B2B customer base.

  2. MacDon: Agricultural Equipment Manufacturer Modernizes Dealer Experience
    • Challenge: MacDon, a leader in agricultural equipment, struggled with a legacy digital infrastructure that made accessing product information, processing orders, and warranty management cumbersome for their dealer network. Staff and dealers relied on phone and fax, which resulted in slow sales cycles and frequent errors.
    • Solution: With the help of a technology partner, MacDon migrated their dealer portal to a modern digital platform. They integrated big data from legacy systems, built self-service tools (for inventory, document access, and warranty claims), and enhanced the user experience for both internal teams and external dealers.
    • Results:
      • Overall sales increased by 20%.
      • eCommerce transactions grew by 50%.
      • Site visitor numbers doubled.
      • Orders handled through traditional means (phone, fax) dropped sharply, thanks to the success of the online portal.

    3. This transformation empowered dealers to work more independently and efficiently, which shortened the sales cycle and enabled the company to catch new revenue opportunities more rapidly

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